Bike Attack Electric | Bike Shop | Electric Bikes Santa Monica
Bike Attack® Electric is an award-winning bicycle shop, electric bike center, pro bike retailer, and cycling lifestyle hub — offering bikes, parts, clothing, and expertise. Established in 1994 in Berlin, Germany, Bike Attack has grown into a beloved meeting point for cyclists of all kinds.
Awards: America’s Best Bike Shop (2015, 2016, 2018, 2019, 2022, 2023)
Our Story
Bike Attack® began in Berlin as part of the U.S. Army’s Outdoor Recreation program. What started as a community of passionate cyclists and downhill racers quickly evolved into a haven for riders — from urban bike messengers to soldiers and Berlin’s vibrant cycling youth. It became the place to ride, hang out, and connect.
In 2005, Bike Attack expanded to California, bringing its unique cycling culture to the U.S. Our shops have since become more than just retail spaces — they’re gathering spots for all kinds of riders. Whether you’re a commuter, road racer, or e-bike enthusiast, Bike Attack offers a space to connect, learn, and ride together. Cycling isn’t just our business — it’s our lifestyle.
The Bike Attack Team
Our diverse and passionate community — known as the Bike Attack Team — includes professional mechanics, downhill racers, BMX riders, road cyclists, commuters, and electyric bike enthusiasts. Ask anyone here what they ride, and you’ll get a list of multiple bikes!
Leading the Electric Bike Revolution
Having witnessed the rise of e-bikes in Berlin, Bike Attack recognized early on that electric bikes were the future of cycling. When the U.S. was ready to embrace e-mobility, we were already there.
Founded in 2014, Bike Attack Electric in Santa Monica has become a leader in electric bikes across Los Angeles. As pioneers in e-mobility, we tested and sourced top global e-bike brands before most others recognized their potential. We host educational events and local rides throughout the year, helping riders stay informed about the latest innovations in electric cycling.
Our Brands & Services
Located just one block from the beach bike path, Bike Attack Electric offers a wide range of electric and traditional bicycles from world-renowned brands — including Bike Attack, Cannondale, Scott, Orbea, Bianchi, Surface604, Aventon, Velotric, Aima, Intense Cycles, Urtopia, and more.
We’re proud to be a BOSCH-certified Service Center, with trained and certified e-bike mechanics who regularly attend advanced technical workshops.
Our services include:
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Electric and regular bike sales
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Professional bike service and repairs
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Always free test rides!
Visit Us
Bike Attack® has been a part of the Santa Monica community since 1999, located on Main Street (next to Holy Guacomole). Visit us to experience why we’re one of the most trusted names in electric cycling.
Bike Attack Electric+ — your destination for e-bikes, regular bikes, service, and community rides.