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Bike Attack Electric is Now an Authorized Specialized Dealer – The First Specialized Bikes Have Arrived! Bike Attack Electric Welcomes Specialized We're excited to announce one of the biggest milestones in our company's history: Bike Attack Electric is now an Authorized Specialized Dealer! The first shipment of brand-new Specialized electric bicycles has officially arrived at our Santa Monica stores, and we're thrilled to offer riders one of the most respected and innovative bicycle brands in the world. Whether you're searching for a premium electric bike, a lightweight fitness bike, a …
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Why Independent Bike Shops Can't Be Compared To Amazon When customers shop online, it is easy to compare every retailer to Amazon. Fast shipping, instant refunds, free returns, and unlimited inventory have become the standard many people expect. However, the bicycle industry operates under an entirely different business model. Independent bicycle retailers simply cannot function the way billion-dollar corporations do. Understanding how the bicycle supply chain works helps explain why policies regarding preorders, cancellations, special orders, and refunds are very different from those of Ama …
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If you’ve ever imagined gliding effortlessly along the Pacific Ocean with a sea breeze at your back, there’s no better place to make it real than Santa Monica Beach. At Bike Attack Electric+, we invite you to test ride the newest electric bikes on the market directly behind the store on Main Street — where you can truly feel the performance. Whether you’re a commuter, beach cruiser, fitness rider, or weekend explorer, nothing compares to trying an e-bike in the environment you’ll actually use it. The Marvin Braude Beach Bike Path — stretching miles along the …
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This Valentine’s Day, Fall in Love All Over Again—On Two Wheels ⚡ Why an E-Bike Is the Ultimate Gift for Your Spouse, Partner, Girlfriend, or Boyfriend Flowers fade. Chocolates disappear. But shared adventures? Those last forever. This Valentine’s Day, skip the predictable and give a gift that sparks connection, laughter, movement, and unforgettable sunsets. Give the gift of an electric bike—and watch love roll forward, mile by mile. Because those who ride together, stay together—and they stay fit, healthy, and happy, too. Welcome to romance, recharged—at …
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Velotric Discover M: The Flagship Mid-Drive Commuter Ebike Arriving February, 2026 at Bike Attack Electric, Santa Monica The Velotric Discover M at Bike Attack Electric in Santa Monica, California represents a fundamental step forward in electric bike design—because it’s built around what experienced riders already know: mid-drive ebikes deliver the most natural, efficient, and capable riding experience available. This is not just another commuter with a motor added on. The Discover M is engineered from the ground up as a true mid-drive platform, designed to ride like a bicycle fi …
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