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Why Independent Bike Shops Can't Be Compared To Amazon When customers shop online, it is easy to compare every retailer to Amazon. Fast shipping, instant refunds, free returns, and unlimited inventory have become the standard many people expect. However, the bicycle industry operates under an entirely different business model. Independent bicycle retailers simply cannot function the way billion-dollar corporations do. Understanding how the bicycle supply chain works helps explain why policies regarding preorders, cancellations, special orders, and refunds are very different from those of Ama …
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