Blog

Bike Attack: The Last True Bike Shops Standing in a Digital Age   In an era where online shopping dominates, finding a true, full-service bike shop is becoming increasingly rare. But at Bike Attack Playa Vista and Bike Attack Electric in Santa Monica, the spirit of real cycling culture is alive and well. These are not just bike shops—they are community hubs, knowledge centers, and the ultimate resources for riders of all levels.   Why a Local Bike Shop Still Matters Buying an electric bike, road bike, mountain bike, or commuter bike isn’t like ordering a pair of shoes on …
Read more

November 11, 2019BIKE ATTACK was named one of America’s Best Bike Shops for 2019.The National Bicycle Dealers Association (NBDA) has certified BIKE ATTACK as being among the top local bicycle retailers in the United States. Fewer than 200 qualified for this honor.Key to certification is a lengthy application survey that quantifies key elements found in successful retail operations of all kinds. Mystery shoppers then evaluated dealers through phone & email contacts, website appeal & accuracy, and an in-store visit with detailed breakdown of their experience, from a customer’s pe …
Read more

Los Angeles Magazine July 2018Best of LA:The Best Places to Shop in L.A. in 2018Electric BikesBike Attack Electric+ 2904 Main St., Santa MonicaIf you want a power-assisted pedaler, you should go to a shop devoted to them. While El Segundo’s Electric Bikes LA won’t disappoint, Bike Attack Electric+ in Santa Monica reigns supreme. Hundreds of battery- powered models fill the space, including mountain bikes (Cannondale, Scott, Bosch), commuter bikes (Corratec, Bianchi), beach cruisers (Elux, Blix, M1 Sporttechnik), and cargo bikes. Just as important: The patient staff asks lots of questions and p …
Read more