Bike Attack Electric | Authorized Specialized Dealer

Bike Attack Electric is Now an Authorized Specialized Dealer – The First Specialized Bikes Have Arrived!

Bike Attack Electric Welcomes Specialized

We're excited to announce one of the biggest milestones in our company's history:

Bike Attack Electric is now an Authorized Specialized Dealer!

The first shipment of brand-new Specialized electric bicycles has officially arrived at our Santa Monica stores, and we're thrilled to offer riders one of the most respected and innovative bicycle brands in the world.

Whether you're searching for a premium electric bike, a lightweight fitness bike, a dependable commuter bicycle, a road or mountain bike or simply the best ride for everyday adventures, Specialized has something for every rider—and this is only the beginning.

A Partnership Built on Passion for Cycling

For over three decades, Bike Attack has been dedicated to one mission:

Helping people discover the joy of riding bicycles.

Bike Attack was founded in 1994 in Berlin, Germany, by passionate mountain bikers and cycling enthusiasts before expanding to California. Since opening our Santa Monica locations, we've grown into one of Southern California's most recognized independent bicycle retailers and have proudly served thousands of cyclists ranging from first-time riders to professional athletes. We have been honored multiple times as one of America's Best Bike Shops and have become a destination for riders looking for expert advice, professional service, and a welcoming cycling community.

Our Electric store, founded in 2014, became one of the pioneers of premium electric bicycles in Los Angeles long before e-bikes became mainstream. We've always believed that riding should be fun, healthy, practical, and accessible to everyone.

Adding Specialized to our lineup represents another exciting chapter in that journey.

Why Specialized?

Few bicycle companies have influenced modern cycling as much as Specialized.

Founded in 1974 by cycling visionary Mike Sinyard, Specialized began by importing premium European cycling components before developing groundbreaking products of its own.

In 1981, Specialized introduced the legendary Specialized Stumpjumper, widely recognized as the world's first mass-produced mountain bike. Since then, Specialized has continued pushing the boundaries of innovation in road bikes, mountain bikes, commuter bikes, performance bicycles, and electric bikes. Today, riders around the globe trust Specialized for its engineering, rider-focused design, and industry-leading technology.

For decades, Specialized has earned a reputation for building bicycles that combine:

• Outstanding ride quality
• Innovative engineering
• Rider-first frame design
• Industry-leading electric bike technology
• Premium components
• Long-term reliability

It's a brand we've admired for years, and we're proud to finally welcome Specialized to the Bike Attack family.

The First Specialized Bikes Have Arrived

Our first Specialized shipment includes some of the most exciting models for city riders, commuters, fitness enthusiasts, and everyday cyclists.

Specialized Turbo Vado SL 2 4.0

If you've been waiting for one of the most advanced lightweight electric bikes available, it's finally here.

The Specialized Turbo Vado SL 2 4.0 combines:

• Lightweight premium aluminum frame
• Smooth and natural pedal assistance
• Powerful yet whisper-quiet Specialized motor
• Long battery range
• Comfortable upright riding position
• Integrated lighting
• Clean internal cable routing
• Premium commuter components

Unlike many heavy electric bikes, the Turbo Vado SL 2 rides remarkably like a traditional bicycle while giving riders extra power exactly when they need it.

Whether you're commuting through Santa Monica, cruising along the beach path, or exploring Los Angeles, it's one of the most versatile premium e-bikes available today.

More Specialized e-Bikes Are On Their Way

This first shipment is only the beginning.

Over the coming months, Bike Attack Electric will continue expanding our Specialized lineup with additional electric bikes.

Our goal is to provide Santa Monica, Venice and the greater Los Angeles cycling community with one of the best selections of Specialized bicycles available anywhere in Southern California.

Stay tuned—many exciting models are already on order.

Why Buy Your Specialized Bike From Bike Attack Electric?

Buying an electric bicycle isn't just about purchasing a product.

It's about finding the right bike, properly fitting it to your body, assembling it safely, and supporting it for years to come.

Every ebike purchased from Bike AttackElectric includes the expertise of experienced mechanics and passionate cyclists who ride the products we sell.

When you visit Bike Attack Electric, you benefit from:

• Expert recommendations
• Factory-trained mechanics
• Professional assembly
• Ongoing service and maintenance
• Warranty assistance
• Local support long after the sale
• Free test rides on many models

As an independent bicycle retailer, we've built our reputation by helping customers find the perfect bike—not simply making a sale.

Visit Bike Attack Electric Today

We're incredibly excited to begin this new partnership with Specialized and can't wait for our customers to experience these exceptional bicycles.

Whether you're interested in your first premium commuter bike, upgrading to a high-performance electric bicycle, or simply curious about the latest innovations from Specialized, we'd love to show you what's arrived.

Stop by our Santa Monica stores, take a test ride, and discover why Specialized has become one of the most respected names in cycling—and why Bike Attack has remained a trusted destination for riders for more than 30 years.

We look forward to seeing you on the road, on the bike path, and on the trails.

Ride More. Ride Better. Ride Specialized at Bike Attack Electric.